5 Cheaper OLED TVs to Buy Instead of the Samsung S95H

We may receive a commission on purchases made from links.

Samsung’s S95H, called S99H in Europe, is the company’s flagship OLED TV for 2026. It has been widely praised for its picture quality and even recently won all the Best TV awards in the 2026 HDTV Shootout. The TV comes in four sizes in the US and has a lot to like, from its vibrant QD-OLED display panel (except for the Tandem RGB OLED panel in the 83 model inches) to impressive gaming features, including a 165Hz refresh rate. However, being a flagship OLED TV, it comes with a hefty price tag, with a list price ranging from $2,500 for the 55-inch model to $6,500 for the 83-inch variant.

If you’re looking for a good OLED TV, you don’t necessarily need to pay full price for the S95H. There are mid-range and entry-level models not only from Samsung, but also from brands like LG, Roku, Sharp, and Sony that you can consider. Generally, every OLED TV offers fantastic picture quality, but you may have to sacrifice brightness, gaming features, and other aspects. We’ve carefully selected some of the best and most affordable OLED TV models to get you started. We took into account expert opinions and user feedback, wherever available.

If you want to buy a Samsung TV, which is reasonable given that it has the best customer satisfaction rating among major smart TV brands, but don’t have the budget for the S95H, the company’s S85H OLED TV is worth considering. It is significantly more affordable, starting at $1,200 for its 48-inch model. More importantly, as the holiday season approaches, discounts will only increase. You can also choose from five different screen sizes, from 48 inches to 83 inches.

Unlike Samsung’s S95H, which uses a QD-OLED panel for most of its sizes, the S85H relies on a WOLED panel. It also has 4K resolution and 120Hz refresh rate with VRR. Other features include support for HDR10+ and Dolby Atmos. Unfortunately, there is no Dolby Vision support. The TV runs on Tizen with One UI, which provides access to popular streaming services, Samsung TV Plus, Google Cast, Apple AirPlay, etc. Additionally, a small detail that differentiates Samsung OLED TVs from other manufacturers is that Samsung is set to provide seven years of operating system upgrades, which is rare in this industry.

Experts from Rtings.com, Tom’s Guide, Trusted Reviews and WhatHiFi are happy with the S85H’s performance and highlight its sleek design and image processing. However, they don’t really like the audio quality, stuttering in slow shots and limited reflection handling. The TV earned an average rating of 4.1 out of 5 on Amazon, with buyers liking the picture quality and ease of unboxing. That said, some buyers dislike the TV setup process, calling it “incredibly difficult” and “horrible.”

Sony doesn’t really have a history of offering affordable OLED TVs, but this year the company is offering the Bravia 6 as an entry-level model, which may be a good choice for anyone not looking to spend a lot of money. It is available in a wide range of sizes, from 48 inches to 83 inches, giving you plenty of choice. It also has a starting list price of $1,300, but it started listing at a discount.

The Sony Bravia 6 runs on Google TV, which offers access to the most popular smart TV apps, Google Cast and more, including the Gemini AI assistant. Among other highlights, the TV features a 120Hz refresh rate with Variable Refresh Rate (VRR) and supports Dolby Vision HDR, Dolby Atmos, and DTS:X. Its four HDMI ports support the full bandwidth of version 2.1 and one of them is eARC compatible. The TV also has a built-in ATSC 3.0 tuner. Other connectivity and port options include two USB-A ports, one of which is rated for 5Gbps speeds and 4.5W power output, Wi-Fi 6E, an Ethernet port, and optical audio output.

The only thing Sony TV enthusiasts will miss from the Bravia 6 is the company’s proprietary XR coprocessor, and a MediaTek chip is responsible for all the image processing. As a result, it doesn’t perform as well as other Sony TVs in terms of content smoothing. However, he does a very good job. Rtings.com experts appreciate its image quality and performance. However, they note that it struggles to reduce glare in bright rooms. Shoppers on Amazon also rated it 4.3 out of 5 and are happy with its gaming features and visual performance. The only concerns some Amazon shoppers have are its relatively low overall brightness and slow startup time.

Another Samsung TV you can consider is the S90H. It sits between the S85H and S95H in Samsung’s portfolio and is significantly closer to the S95H in features than many of our other recommendations. It comes in a ton of sizes, ranging from 42 inches to 83 inches. Notably, Samsung uses different OLED panel technologies in different sizes. For example, the 42-inch, 55-inch, 65-inch, and 83-inch models have a standard WOLED panel, while the 48-inch and 77-inch models feature new Tandem RGB OLED panels. RGB Tandem OLED panels generally offer better performance than WOLED panels. Another highlight of the display panel is the matte coating, which helps combat glare and reflections.

The S90H features a 4K display with a 165Hz refresh rate, which high-end gaming PC owners would definitely appreciate. It also comes with four HDMI 2.1 ports, each of which can handle a 4K 165Hz signal, three USB ports, 3.5mm audio output, optical audio output, and Wi-Fi 6E. Additionally, you get HDR10+ support and Dolby Atmos, but there’s no Dolby Vision or DTS audio support, like the S85H.

The S90H starts at a list price of $1,400 for the 42-inch model, but goes up to $5,300 for the 83-inch model. However, it is increasingly available with significant discounts. The TV has received rave reviews from experts at CNET, IGN, Rtings, T3 and Wirecutter, who praise its solid gaming support, anti-glare screen and picture quality. However, there are some concerns about the smoothing quality of low-resolution content and the lack of Dolby Vision support. Amazon buyers also have a positive opinion of the TV and have given it a good average rating of 4.4 out of 5. The only notable complaints are with the TV’s user interface.

The B6E is the cheapest OLED TV you can find in LG’s 2026 lineup. It has a starting list price of $1,400 and is available in 55-inch, 65-inch, and 77-inch models. However, if you plan your purchase correctly, you can get it at half price. Like our other recommendations, it has 4K resolution and comes with a 120Hz refresh rate panel with VRR support. It also supports Dolby Vision and Dolby Atmos. Additionally, LG has included four HDMI 2.1 ports, Wi-Fi 5, a USB-A port, an Ethernet port, and an optical audio output. The built-in tuner is limited to ATSC 1.0, however, and you get a simple remote control that lacks motion or microphone controls.

Like other LG TVs, the B6E runs on the webOS platform, which contains all the popular apps. Rtings.com experts have good things to say about the B6E and praise its feature set and performance, including upscaling low-quality content; however, they point out the lack of support for DTS audio formats as well as stuttering in slow-panning visual shots. Best Buy shoppers gave the TV an excellent buyer rating of 4.7 out of 5 and note that the TV offers excellent picture quality and solid gaming features. That said, some buyers aren’t happy with LG’s Smart TV operating system, which seems cluttered.

You can also consider the LG B6 if you’re willing to shell out a bit more. It’s largely the same TV as the B6E, but it comes with LG’s Magic Remote and advanced features like room audio correction, AI voice recognition, and SDR to HDR upscaling. Additionally, the B6 is available in 48-inch, 65-inch, 77-inch, and 83-inch sizes.

The Roku Pro Series OLED TV is one of the most affordable OLED models you’ll find on the market. Available in 55-inch and 65-inch sizes, it starts at $1,000 list price; However, you can easily find it with a $100 discount. The Roku OLED TV has most of the essentials you need, starting with a 120Hz refresh rate panel that not only lets you enjoy high refresh rate gaming through a console or PC, but is also helpful in reducing stuttering while enjoying 24p content.

Other features include support for Dolby Vision and HDR10+ as well as Dolby Atmos surround sound. Connectivity and port options are pretty solid, and the TV comes with Wi-Fi 5, two proper HDMI 2.1 ports capable of handling 4K 120Hz signals, an eARC-compatible HDMI port, another HDMI port, which is likely limited to version 2.0 speeds, a USB-C port, a USB-A port, Ethernet, an optical output, and an antenna connector. Being a Roku TV, it runs on the Roku operating system, which offers all the popular streaming apps, an easy-to-use interface, and access to tons of free content. Additionally, you get a backlit voice remote control.

The TV received largely positive reviews from experts at Consumer Reports, PCMag and TechRadar, who praised its price, color accuracy and high refresh rate. However, they point out the lack of hands-free control and the panel’s lower brightness, which impacts HDR performance. Amazon shoppers have also given it a reasonable average rating of 4.2 out of 5 and say it’s easy to use and offers great value. That said, some buyers aren’t happy with the amount of advertising you’ll encounter and the lack of support for ATSC 3.0, which allows 4K streaming of free, over-the-air channels.

Samsung’s S95H is an impressive OLED TV that’s packed with features; However, it is also quite expensive, like any flagship OLED TV model. So while choosing more affordable OLED TV alternatives to the S95H, the main focus was on price. We looked at entry-level and mid-range models from all manufacturers that sell OLED TVs in the United States and chose TVs that you can easily buy. We narrowed down our selection after taking into account expert feedback as well as buyer reviews to find OLED TV models that generally offer good performance and have no major drawbacks.