America’s closest allies are increasingly looking elsewhere for their vacations.
Despite hosting the World Cup this year, the United States has suffered from a slowdown in international tourism.
Visitors from Canada have declined 23 percent over the past two years, while trips from Germany and France have fallen 16 percent and 15 percent, respectively, since the start of the year.
Overall, the country is on track to welcome 2 million fewer international visitors than last year, when about 68 million tourists came to the United States.
That would put outbound visits about 20% below the 2019 peak of 79 million visitors.
“We are the only major country in the world losing visitors,” Geoff Freeman, president and CEO of the US Travel Association, told Axios. “It’s mind-boggling.”
The Daily Beast has contacted the White House for comment.
This decline follows an already brutal 2025 for American tourism. The United States welcomed about 4 million fewer international visitors last year than in 2024, a 5.5% decline in outbound tourism, according to CNN.
Spending by foreign visitors fell by more than $8 billion during the same period.
In addition to the collapse in international travel during the COVID-19 pandemic, the 2025 decline marked the largest annual decline in outbound tourism in about two decades.
The biggest drop came from Canada, with far fewer Canadians traveling to the United States.
Data from mobile tracking company Cuebiq suggests Canadian travel to major U.S. cities may have declined by as much as 42 per cent over the past year.
Relations between the United States and Canada, historically close allies, have broken down since the start of his second term.
Trump floated the idea of annexing the country and making it the 51st U.S. state, and imposed tariffs on Canadian steel, aluminum and automobiles.
After Trump imposed tariffs on Canada last year, visits from Canadians fell 17 percent, contributing to an overall tourism decline of 7.5 percent, Politico reported.
But the United States has also seen a decline in visitors from many European countries like France and Germany.
German visits to the United States fell by around 12% in 2025, according to figures cited by Le Monde. French visits fell by almost 7 percent.
Trump has raised tensions with his European allies since the start of his second term.
France and Germany were among eight European countries threatened by Trump with tariffs of 10 percent, rising to 25 percent, because they opposed his threat to annex Greenland.
And in June 2026, Trump threatened to impose significant tariffs on French wine and champagne after French President Emmanuel Macron opposed the US approach to Greenland.
“I have asked them not to charge American companies, and if they do, I have no choice but to impose 100 percent tariffs on all champagne and wine coming from France,” the 80-year-old president told the New York Post. “All (French President Emmanuel Macron) has to do is remove the sales tax, and he wouldn’t have that kind of pressure.”
Meanwhile, Trump publicly lashed out at German Chancellor Friedrich Merz after the latter criticized US strategy in the Iran war.
Trump called Merz “totally ineffective.” The confrontation was followed by the Pentagon’s announcement that it intended to reduce the number of American troops stationed in Germany by 5,000.
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