Amazon Black Friday Week Sales Start November 19: Everything You Need to Know

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Amazon has outlined its vacation plans. Today, the retail giant announced that it will be holding an extended Black Friday Week and Cyber ​​Monday sale from November 19 to 30, making for 12 straight days of deals.

This will be the fourth year in a row that Amazon has launched its Black Friday sales at least a week early. (The public holiday falls on Friday, November 27 this year.)

Amazon isn’t the only major retailer extending its Black Friday festivities. Best Buy, Target, Walmart and Kohl’s are also offering Black Friday deals throughout November — a win for early birds who worry about popular gifts selling out as the holiday shopping season picks up. Here’s what you need to know before you start filling your cart.

When do Amazon Black Friday sales start?

Amazon’s Black Friday weekday sales will begin at 3 a.m. ET (12 p.m. PT) on Thursday, November 19, one week before Thanksgiving Day.

What to expect during Amazon’s Black Friday sales

Amazon will likely offer some of its most competitive deals of the year during its Black Friday 2026 sale. However, its prices may not be as low as in past Black Fridays. Indeed, myriad products have seen their prices rise in 2026 due to factors like rising fuel costs, tariffs, and the ongoing memory shortage, aka “RAMageddon.”

The latter is why Amazon raised prices on its Kindle e-readers, Fire TV Sticks, and most Echo smart speakers in August.

Do you have to be a Prime member to take advantage of Amazon’s Black Friday sales?

Amazon’s Black Friday sale isn’t exclusive to members of its Prime program; everyone can shop their holiday deals. This is one of the main things that sets it apart from other Amazon events like Prime Day and Prime Big Deal Days.