Amazon’s Bee Frontier device can be worn on the wrist or clipped to clothing.
Amazon
Amazon Bee on Thursday unveiled two new listening devices, including a portable voice recorder and a credit card-sized voice recorder, marking its latest push into the AI gadget market.
The Bee Frontier is an upgraded version of Amazon’s existing wearable that can be worn on the wrist or attached to clothing. Similar to previous generations, the Bee Frontier has up to seven days of battery life, but it’s also more expensive, costing $75 compared to its $50 predecessor.
Amazon acquired Bee, a San Francisco startup known for its always-listening bracelet, in July 2025 for an undisclosed amount. Bee bracelets are equipped with artificial intelligence and microphones capable of recording, transcribing and analyzing conversations.
The Bee Frontier’s dual mics have improved noise filtering, “so it can take note of what matters and ignore what doesn’t, even in noisy environments like a crowded restaurant or open office,” Amazon said in a blog post.
Amazon also launched the $100 Bee Eclipse, which works like other Bee devices, but instead of being worn, the credit card-sized gadget snaps magnetically onto the back of a smartphone.
The Bee Frontier is available Thursday, while the Bee Eclipse “will be available soon,” the company said.
Amazon is refreshing its Bee lineup as tech companies gear up for the holiday season with a slew of new AI hardware. Amazon has ditched its budget Fire tablet family in favor of three new AI-infused Alexa tablets, while Microsoft presented a Nvidia-Windows laptop powered and Apple has unveiled its HomeView smart home hub with Siri AI.
Bee gadgets will compete with other AI wearables already on the market.
The $100 Bee Eclipse is a credit card-sized device that magnetically snaps onto the back of a smartphone.
Meta has seen increasing popularity thanks to its AI-enabled smart glasses with a built-in camera. The glasses have also sparked widespread privacy and civil rights concerns from users, advocacy groups and lawmakers.
Meta also announced a palm-sized pendant called the Muse Charm that runs its latest Muse AI assistant. Plaud has developed a card-shaped note-taking device and Friend offers an AI collar.
Amazon’s voice-activated Echo smart speaker allowed users to interact with its Alexa AI assistant, but the devices were designed to start listening only when prompted by a so-called wake word.
When powered on, Bee devices are always recording. Amazon says this enables key features like conversation summaries and the ability to “review memories from the past few days to remember what you discussed.” It can also track “recurring trends or themes” to give personalized goals or actions.
With a Bee Pro subscription, which costs $12 per month, users can get unlimited conversation summaries and daily memories as well as integrations with Amazon’s online store, its Alexa+ AI assistant, and third-party apps.
The company said Bee devices are designed so that “no one, including Amazon, can access your data.” Users can delete their transcripts and summaries at any time and “no audio is ever stored,” Amazon said.
An LED light signals when Bee gadgets are recording, Amazon said.
WATCH: First look at Amazon’s Alexa tablets
Gn tech
