John Ternus, CEO of Apple Inc., during a product unveil event at Apple Park in Cupertino, California, United States, Wednesday, September 9, 2026.
David Paul Morris | Bloomberg | Getty Images
Apple announced a new home hub called HomeView on Tuesday.
Apple said the device with a 7-inch screen is designed to be mounted on a wall or placed on a table. It is designed for multiple people in a household and will recognize the user by their face to display relevant information. It starts at $299 and ships on November 13.
Tuesday’s launch event is the second under new CEO John Ternus, who took over from Tim Cook in September. Last month, Apple announced new models of its most important product, the iPhone, including a foldable model called Duo that costs nearly $2,000.
Apple also announced new Apple TV and HomePod hardware on Tuesday. The new Apple TV 4K costs $299 and has a redesigned remote that can play a sound if lost. Apple’s HomePod Mini speaker comes in new colors and costs $149, a slight increase from its previous price of $129.
The products announced Tuesday are less critical to Apple than the iPhone, and investors remain focused on iPhone sales, but the accessories were positioned Tuesday as a showcase of the company’s new Siri capabilities launched last month.
Apple said HomeView offers Siri AI, which can answer a wide range of questions. Users will be able to chat with Siri and their conversations will continue on their iPhone or iPad. It has a built-in speaker for listening to music.
Apple’s HomeView can be placed on a table or mounted on a wall.
Apple
“It recognizes your face to switch from a home screen to your own experience, fills the room with incredible sound, keeps you connected to the people who matter most with FaceTime, and makes it easier to control your smart home,” Apple marketing chief Greg Joswiak said in a statement.
Apple said HomeView will display information from the Messages, Photos, Calendar and Reminders apps based on who is using the device, powered by Apple Intelligence. It can also be used to make FaceTime calls and as a digital photo frame. It is equipped with an Apple A18 chip. It supports up to six users.
Apple TV, HomePods and HomeView are part of Apple’s Wearables, Home and Accessories category, which reported $7.88 billion in revenue in the most recent quarter ended June, or about 7% of the company’s total revenue. The category also includes wireless headphones like AirPods and Apple Watch.
But while Apple has been interested in home products and platforms in the past, Tuesday’s announcement shows that Apple is making its home products a higher priority under Ternus.
Apple said Tuesday its new products, including HomeView, can be used as a smart home hub, coordinating notifications and actions around the home and working with a range of products including new locks, doorbells and cameras from LG Electronics and Schneider Electric.
Apple’s integration with smart home is not only about sales, but also helps to further lock customers into its own ecosystem. People who use multiple Apple products and connections are less likely to switch to an Android phone.
HomeView can also become a smart home dashboard, Apple said. It can be used to view camera feeds, adjust the thermostat or lock connected doors in the home.
Apple said setting up a new smart home device takes just one click from the user’s iPhone.
Tuesday’s launch shows Apple’s confidence as it launches new product categories. But the entire consumer electronics sector is facing price increases and deteriorating demand linked to the shortage of memory and storage components. It also comes as new boss Ternus reportedly pushed the company to launch products more quickly.
Apple’s new Apple TV 4K saw its price increase from $199 to $299, and follows a similar price increase earlier this year, after Cook said memory costs for Apple were unsustainable.
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