
Austin Tech founder Adam Robinson and his family die in Learjet crash
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An Austin tech founder who was killed alongside his wife and two young children in a fiery plane crash in Florida had just celebrated a major milestone in his business and was planning a live event Tuesday in what became his final LinkedIn post.
Adam Robinson, 45, his wife Helen Sharp, 40, and their children, Emma, 4, and Charlie, 2, were among nine people killed Sunday when the Learjet 60 carrying them from Austin to North Eleuthera in the Bahamas plunged into a Palm Beach County neighborhood.
On the day of the crash, Robinson wrote that RB2B had reached $10 million in annual recurring revenue (ARR).
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Adam Robinson and his wife Helen Sharp were traveling with their two young children when the Learjet carrying them from Texas to the Bahamas crashed in Palm Beach County, Florida, on November 1. (Courtesy of Facebook)
“RB2B represents $10M ARR with 1 FTE,” Robinson wrote. “MoltSets cost almost $1 million ARR.”
Two months earlier, Robinson said RB2B was generating $9.5 million in annual recurring revenue and described reaching $10 million with a small team as “the promised land.”
Robinson was CEO and co-founder of Retention.com, an Austin-based company that helps businesses identify people who visit their websites and reach them with advertising and marketing.
The company then launched RB2B, which helps businesses identify potential customers visiting their websites. Robinson also ran MoltSets, which provides business contact information including business emails and phone numbers.
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Adam Robinson sits on a boat with one of his young children. Robinson, his wife, Helen Sharp, and their children, Emma, 4, and Charlie, 2, were killed in the Learjet crash Nov. 1 in Palm Beach County, Florida. (Courtesy of Linkedin/Adam Robinson)
In his last post, Robinson described a debate with his friend Jesse Ouellette over whether RB2B and MoltSets should remain separate or be combined.
Robinson wrote that Ouellette believed combining them could reduce customer churn and double revenue, while favoring keeping the products separate.
“My question: WHY DO I HAVE TO DO ANY OF THESE THINGS?” Robinson wrote.
“Honestly, I would be happy if RB2B never made another dollar,” he added.
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The two planned to settle their disagreement during a live debate Tuesday on “Claude Did What!!??”
“So we are fixing the problem LIVE,” Robinson wrote.
“His argument goes much further, but I’ll save it for Tuesday,” he added. “Have some popcorn and choose a side.”

Adam Robinson was CEO and co-founder of Retention.com and also led RB2B and MoltSets. His companies remembered him as “a friend, mentor and bold, outspoken leader who lived life to the fullest.” (Fox News)
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Robinson never participated in the debate.
The Robinson family was remembered in a joint statement provided to Fox News Digital.
“Adam and Helen were devoted parents, and Emma, 4, and Charlie, 2, were the light of their lives. Helen and Adam were a love story that will last forever,” the families said.

Adam Robinson and his family. (Courtesy of the Robinson, Sharp, Reed, Fehr and Cetina families via Red Banyan)
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“Their warmth, generosity and gift of making people feel welcome touched so many lives. Their loss will be deeply felt by all who loved them and whom they loved in return.”
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Retention.com, RB2B and MoltSets also remember Robinson as “a bold, outspoken friend, mentor and leader who lived life to the fullest.”

A Learjet 60 crashed Sunday afternoon in a South Florida neighborhood. (Palm Beach County Fire Rescue)
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“He cared deeply about the people around him and brought energy and conviction to everything he built,” the companies said. “His loss is deeply felt within our team and the technology community, as we collectively mourn this significant loss.”
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The Learjet took off from Austin-Bergstrom International Airport around 10:37 a.m. Sunday with two crew members and seven passengers on board.

The private jet went down quickly before an explosion sent thick smoke and flames into the air throughout the modular home community. (Aki Kuusisto via Storyful)
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The crew reported slightly clear ice and moderate turbulence at approximately 35,000 feet before requesting clearance to climb to 37,000 feet. Less than 30 seconds after the request was approved, the crew signaled they were descending and issued an emergency call.

Emergency crews closed the Military Trail between Cresthaven Boulevard and 10th Avenue North, warning the public to avoid the area as flames consumed the wreckage. (Aki Kuusisto via Storyful)
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Federal investigators said Monday that weather conditions are a major focus of the investigation and that there is evidence that the plane began to break apart before impact.
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The cause of the accident has not been determined.
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