Britney Spears’ mysterious new business venture has finally been revealed.
The pop superstar’s long-awaited jewelry line, BTiny, launched a new website on Friday, just days after Page Six exclusively revealed that she was preparing to reveal a “top secret project.”
A source close to Spears confirmed to Page Six Style that the jewelry collection was the secret venture the singer spent the last year working on.
Fans who visit the BTiny site are greeted with a message announcing a major announcement.
“Okay, so…I kept a secret,” the post read. “A small… well maybe TINY actually.”
No designs have been revealed at this time and visitors to the site are asked to join a waiting list for updates. The logo is rendered in gold and includes a shooting star, perhaps hinting at the delicate pieces to come.
On Tuesday, Page Six exclusively reported that Spears, 44, was quietly preparing to unveil a major new venture, which had been a longtime dream of hers.
“For the past year, Britney has been working on a top secret project,” said a source close to the pop star. “This is a deeply personal project that Britney and her fans have aspired to for over 20 years.”
“It’s coming very soon!” the insider exclaimed.
This story is developing…
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