V is all for Nothing.
The BTS superstar has joined the cutting-edge accessories company as its latest global ambassador, and he’s making his debut by starring in a new campaign modeling Nothing’s new (1) Pro headset. Shot in Seoul by Dorothea Sing Zhang, the campaign was designed to highlight “experimentation and the versatility of authentic expression” while reflecting a celebration of the technical excellence of both partners.
Described by Nothing as the brand’s “most advanced audio product to date”, the Headphone (1) Pro features a three-driver architecture comprising a 40mm dynamic bass driver, a precision dynamic driver and an xMEMS treble driver to deliver detail and immersion across a frequency response range of 20Hz to 40kHz. Headphone (1) Pro was developed by engineers at Metropolis Studios, who helped design a flat EQ switch to provide a neutral sound profile for producers and creators.
The new offering, created from aluminum combined with titanium for a premium finish with reduced weight, features real-time adaptive active noise cancellation using a 10-mic system to more precisely filter the environment, especially in harsh audio environments like windy weather and traffic. The headphones also offer up to 68 hours of battery life.
“I’m thrilled to be a part of this bold new chapter with Nothing,” V said in a statement. “Headphone (1) Pro is a design grounded in creative expression and I look forward to our journey together.”
Carl Pei, co-founder and CEO of Added Nothing: “V has an instinct for fearless experimentation. He’s always pushing toward different sounds and styles; he follows his creative instincts, not tried-and-true formulas, and that’s exactly what we wanted to capture with Headphone (1) Pro. We built it to give people more freedom and flexibility in everyday listening. V was the perfect choice because we define technical excellence for the next generation of creatives.”
V follows in the footsteps of Charli XCX who joined the brand as a global ambassador and investor earlier this year. He also has big shoes to fill, since she helped launch the helmet (a). As previously reported The Hollywood Reporterthe $199 headphones sold out in the UK and Western Europe within 48 hours of the launch of its campaign led by frequent collaborator Aidan Zamiri.
Priced at $399, Headphone (1) Pro will hit the market on September 29, 2026 and will be available on Nothing.Tech, Amazon, and nationwide at Best Buy stores in North America.
Models V Nothing’s Headphone (a).
Credit: Dorothea Sing Zhang/Courtesy of Nothing
Models V Nothing’s Headphone (1) Pro White.
Credit: Dorothea Sing Zhang/Courtesy of Nothing
Models V Nothing’s Headphone (1) Pro Black.
Credit: Dorothea Sing Zhang/Courtesy of Nothing
Models BTS star V Nothing’s Ear (3a).
Credit: Dorothea Sing Zhang/Courtesy of Nothing
Models V Nothing’s Ear (3).
Credit: Dorothea Sing Zhang/Courtesy of Nothing
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