Walt Disney Co. and WWE are expanding their partnership by hosting two major events at Walt Disney World next month, while also using WWE to boost interest in the upcoming Marvel Studios film. Avengers: Apocalypse.
Disney and WWE are already in business through ESPN, which has U.S. rights to premium live WWE events through its ESPN app, but both companies will showcase their upcoming projects at ESPN’s Wide World of Sports at Disney World.
The sports complex will host the John Cena Classic on Monday, December 14, with stars from Raw, Smack down And NXT competing for the special championship belt voted on by WWE Club members. The Classic, announced by Cena last night on Raw, will be broadcast on Netflix. Then the next night, December 15, WWE will produce a Avengers: Apocalypse thematic edition of Worlds collidewith stars from WWE, NXT and AAA competing against each other.
Two-day combo tickets will be sold for both events, with plans for an immersive WWE World fan event onsite, in partnership with Fanatics. Co-branded Avengers: Apocalypse and WWE merchandise will be sold at WWE World, Disney Stores and the WWE Shop.
The partnership expands the companies’ relationship to experiences and retail, beyond ESPN events. These are also two areas that Disney knows well, with the Wide World of Sports complex having hosted the Special Olympics USA, the 2020 NBA bubble season, the Invictus Games, the Pro Bowl skill competitions and other major sporting events.
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