EB Games Canada announced this week that it will bring a new Nintendo retail experience to its flagship Toronto location.
He opened a Nintendo space at the EB Games store, located at 267 Yonge Street. According to the PR, this is Nintendo’s “first-ever store-within-a-store in North America.” Similar experiments have already been opened in other parts of the world.
This new Nintendo experience will be open at 10 a.m. October 17, 2026and is a “permanent 1,500 square foot space” filled with Nintendo games, characters and worlds.
“The Nintendo Zone at EB Games will feature Nintendo Switch 2 hardware and software, games playable on demo consoles, Nintendo-themed exhibits, merchandise and photo ops. The space will also offer a selection of My Mario derivative products, some of which will be available exclusively in the Nintendo space at EB Games in Canada.
“Together, these offerings will create a one-of-a-kind destination for longtime Nintendo fans, families, and anyone looking to experience what’s new from Nintendo.”
Susan Pennefather, Vice President and General Manager of Nintendo Canada, says the space is an “incredible place to explore what’s new” in the world of Nintendo and is excited to bring the concept to North America for the first time.
To celebrate this new experience, EB Games is also hosting a store grand opening ceremony.
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