Google has already added a few AI features to the Play Store, but there are many more to come. The previously released Ask Play feature is expanding to offer more AI-powered discovery options in Google’s app store, and Google is also using AI to create a recommendation engine called Game Finder. For people who have adopted AI to create their own apps, the Play Store will soon offer a way to host and share these creations privately.
Google rolled out Ask Play in 2025 as a small chatbot interface on Play Store listings. It lets you ask questions about an app or game, either by typing it in manually or choosing from a list of suggested queries. Starting today, Ask Play is expanding to a more general way to find apps and games. You ask the bot questions and it generates recommendations that can include detailed comparison tables. Gemini will roll out a similar feature soon.
Google’s other AI discovery announcement focuses on gaming. The new Game Finder feature draws on all the usage data that Google’s apps platform has collected over the years, offering insight into how 1.2 billion people play games on Android. It creates a profile called Gamer DNA and matches you with gamers with similar DNA.
Search for games on Google Play.
You can refine your DNA profile by rating the games you’ve played, which supposedly leads to more accurate recommendations. There will be playlists of games to browse, as well as various contextual lists like relaxing and trending titles and more specific lists based on mechanics you’ve seen in previous games. Game Finder also lets you add or remove tags to further fine-tune games suggested by Google’s AI. Google says you’ll eventually be able to ask Game Finder for fairly specific game preferences, but it’s unclear how much customization will be available at launch. Game Finder and Gamer DNA are rolling out in the US today, with other markets to follow “soon”.
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