Google launched a new site on Tuesday that lets anyone check whether a piece of media, whether it’s an image, video or audio clip, is generated using AI.
The company made the tool available to select journalists, media professionals and researchers for testing at Google I/O last year, and is now opening access to the tool to everyone.
The site supports JPG, JPEG, PNG, BMP, WEBP, AVIF, HEIC, HEIF, TIFF, TIF and GIF formats for images; MP4, MOV and WEBM for videos; and WAV, MP3, OGG, FLAC, AAC and M4A for audio.
Google uses SynthID, which it introduced in 2023, to identify whether media is generated by AI. The company’s Nano Banana, Veo, and Lyria models, as well as tools with generation capabilities, like Gemini, Flow, ProducerAI, and Vids, all use SynthID to watermark all media they generate.
OpenAI, Nvidia and Kakao also support SynthID and OpenAI maintains its own site to verify content. Apple would also add support soon.
Google has integrated SynthID verification into the Gemini app and Google Chrome. The company said people currently make 1 million content verification requests every day.
Microsoft and Meta have their own standards for watermarking and content verification. However, these tools are not foolproof and often fail to identify content created by their creators’ models.
Gn tech
