Jay-Z helped select performers for the final Super Bowl halftime shows.
Now, the mogul and 25-time Grammy Award winner will take on the performing role as the headliner of the 2027 show.
The NFL and Apple Music announced the news on social media during Monday night’s game between the Dallas Cowboys and Philadelphia Eagles, confirming recent reports on Puck’s halftime show citing industry sources.
“GOAT is out of the bag,” read the post, which featured a black-and-white video of Jay-Z in the stands with a goat on his lap as “Let Me Reintroduce Myself,” plays the first line of his song “Public Service Announcement (Interlude).”
Jay-Z’s entertainment company, Roc Nation, has partnered with the NFL and produced the halftime show since 2019.
“For several years, we have had the privilege of working closely with Jay-Z and Roc Nation, and I have seen first-hand the extraordinary impact he has had on the Super Bowl halftime show,” NFL Commissioner Roger Goodell said in a statement. “When we made a deal with Roc Nation to produce the show, I had only one request: that Jay-Z take the stage himself one day, whenever the time was convenient for him. I couldn’t be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage.”
Super Bowl 61 will take place on February 14 at SoFi Stadium in Inglewood, California, near Los Angeles. The game and halftime show will be broadcast on ESPN, ABC and Disney+ as well as on mobile devices with NFL+.
Jay-Z, whose real name is Shawn Carter, has just finished his 30th tour, which celebrated the 30th anniversary of his debut album, “Reasonable Doubt”. His last two shows were in SoFi.
“From reasonable doubt to Super Bowl halftime, it’s been a journey,” he said in a statement Monday. “Thirty years of music, work and culture on the world’s biggest stage. This run continues to be a dream come true.”
During the tour, which included stops in Paris, London and Jay-Z’s hometown of New York, he brought several guests, including his wife, superstar Beyoncé.
It’s unclear whether Bey or any of Jay-Z’s many other famous friends and collaborators will make appearances during the halftime performance.
Many of the artists who headlined the event featured big stars. But several, including The Weeknd and Rihanna, chose to shine solo during their appearance at the event.
Last year’s match, which aired on NBC and Peacock, featured Bad Bunny as the headliner, with Lady Gaga and Ricky Martin making appearances. The show received seven Creative Arts Emmys this year, making it the most awarded halftime show in history. It was Bad Bunny’s first Emmy and Jay-Z’s third, with both artists serving as producers last year.
Kendrick Lamar, who headlined the 2025 show, also won an Emmy after tackling the gig.
Next year, said Oliver Schusser, Apple’s vice president of music and international content, fans can expect “an incredible show” from Jay-Z, whose “impact on global music culture is as profound as it is undeniable.”
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