Kim Kardashian’s company Skims has slammed the backlash after the $148 accessories Advent calendar was called a “scam” online.
“We are aware of the feedback some customers have shared about the Skims Advent Calendar and have listened carefully,” a rep for the reality star said in a statement to Page Six on behalf of the brand.
The spokesperson said that since “the calendar did not meet expectations,” the company “personally contacted each customer who purchased the calendar and offered them the choice of a full refund or a Skims credit to spend on other products.”
“We want every customer to be truly satisfied with what they receive from Skims,” the statement continued. “Their feedback is important to us and will directly shape how we approach future releases. »
Kardashian, 46, and her multibillion-dollar business came under fire after a TikTok video went viral of a creator unboxing the 12 days of the Advent calendar, which features Skims-branded keyrings, silk hair ties, bobby pins, a Skims squishy and Christmas decorations.
After showing each item, the influencer said, “Kimberly, you’re really about to piss me off. This is way too expensive.”
The outcry continued in the comments section of the video, which has been viewed more than 64 million times, with one social media user calling the product a “box full of pranks.”
“WHAT’S 150 DOLLARS KIM?” said another fan, while another TikToker insisted they “wouldn’t pay $15” for the box.
“This is downright disrespectful,” someone else commented.
“I bet they didn’t expect anyone to do that. They’ll miss out on sales,” another person wrote.
The Accessories Advent calendar is sold out and is on a waiting list.
On its site, Skims says the package includes “twelve days of fun surprises,” giving shoppers the chance to “unbox a mix of playful items and everyday favorites…from hair accessories to keychains and more.”
Kardashian launched her clothing brand in 2019 initially under the name “Kimono” – a play on her own name and the traditional Japanese T-shaped dress with wide sleeves.
Within two weeks, comments about cultural appropriation reached fever pitch online and the company was renamed Skims.
During an episode of “Keeping Up With the Kardashians” in 2019, the mother of four insisted that her “intention was never to offend anyone” when she initially named her business.
“Stupidly and ignorantly, we never thought this would be a problem,” she shared, explaining that receiving a letter from the mayor of Kyoto, Japan, Daisaku Kadokawa, helped her realize the situation needed to be taken “very seriously.”
“Reading this letter, I felt an understanding. I definitely didn’t mean to disrespect any culture,” Kardashian said.
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