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Larry the Cable Guy says corporate America has double standards when it comes to choosing which artists are too controversial for ad campaigns.
The comedian launched into a tirade against DirecTV, suggesting that the satellite TV provider missed an obvious advertising opportunity — “Larry the cable guy moved to DirecTV” — because of concerns about its image.
During an appearance on “The MeatEater Podcast,” Larry recalled seeing a DirecTV commercial with an actor “back in the day” and said, “The first thing I thought was, ‘Why don’t they get me? Larry the cable guy is moving to DirecTV.'”
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Larry the Cable Guy has criticized what he sees as a double standard in corporate advertising, arguing that brands embrace artists he considers more controversial than him. (Daniel Knighton/Getty Images)
One podcast host agreed with the idea, saying, “Oh, man, that would have been awesome.”
The actor agreed, saying: “It would have been huge!”
Larry said he thought the company feared that his Southern accent and edgy humor would appeal to only one part of America and make him too controversial for a national ad campaign.
“At the time, ‘Well, Larry the cable guy only speaks to part of the country, you know, because of the Southern accent, sometimes he says things that are a little controversial,'” he explained of the general feeling at the time.
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The comedian said DirecTV missed a major advertising opportunity by not using him in a campaign that would have highlighted his famous stage name. (Getty Images)
But the actor rejected this reasoning.
“Meanwhile, there are damn rappers singing about killing cops” and making demeaning remarks about women, he argued. “They get all kinds of corporate stuff. I’m like, ‘How am I controversial when you have… you know what I mean?’
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He singled out Snoop Dogg, who appeared in major advertising campaigns, including Super Bowl commercials. Larry emphasized that he doesn’t blame the rapper for accepting these opportunities.
Snoop Dogg has appeared in major advertising campaigns, including Super Bowl commercials, but Larry the Cable Guy has questioned why companies embrace artists he considers more controversial than him. (Photos by James Wiltshire/AFL via Getty Images)
“I have nothing against Snoop Dogg,” he said. “God bless Snoop Dogg.
“There’s a lot of hypocrisy in business, who they have and who they don’t have. Look, I’ve had a good career. That doesn’t worry me. But I’m just saying DirecTV pissed me off.”
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He reiterated that he had no problem with Snoop Dogg, explaining: “I love everyone and I’m happy for everyone’s career. I’m not mad at them, I’m mad at the companies that would say ‘you’re too controversial,’ but then they’ll put someone else in even more controversial.'”
Larry the Cable Guy questioned corporate America’s approach to celebrity endorsements during an appearance on “The MeatEater Podcast,” accusing the companies of hypocrisy. (Isaiah Vazquez/Clarkson Creative/Getty Images)
Larry, whose real name is Daniel Whitney, has built a national following with the Blue Collar Comedy Tour, alongside Jeff Foxworthy, Bill Engvall and Ron White.
His iconic catchphrase, “Git-R-Done”, and blue-collar comedian persona helped launch a career that has included stand-up albums, comedy albums, films and television.
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