Meet the 27-year-old man behind the protein ad that helped flip Mississippi

You know you’ve made a good ad when it outperforms a recommendation video from Barack Obama .

Ryan Sayles a 27-year-old content creator from Mississippi, is behind arguably the best political spot of the election cycle: Democrat That of Scott Colom viral “ choose another protein » advertisement against Republican Senator Cindy Hyde-Smith.

You’ve probably seen it before. The ad featured Mississippi voters’ candid reactions to Hyde-Smith’s suggestion that people struggling with rising beef prices choose among other protein options.

“Choose another protein? Shiiii-, I’d rather choose another senator instead.”