Jolly, the mascot for Agent Muse AI, during the Meta Connect event in Menlo Park, California, United States, Thursday, September 24, 2026.
Minh Connors | Bloomberg | Getty Images
After the successful launch of its Muse AI agent, Meta is now extending its new artificial intelligence service to the business world.
Meta on Tuesday unveiled Muse for Small Business, which connects its agent to popular enterprise software like Salesforce’s Asana, Zoom, Intuit, Box, Canva and Slack. The agent can also link to Meta Ad accounts and Instagram and Facebook business profiles.
The company didn’t provide pricing details, but referred at the bottom of its blog post to the existing Muse app, which is free with usage limits and available by subscription beyond that.
This news follows the company’s announcement on Monday that it would launch a new enterprise platform, poaching MongoDB CEO CJ Desai to run it. This platform will include a Muse agent, a sales agent and a coding tool.
Meta had a record month on Wall Street, rising 25% in September, although it sold off some of that in the last two trading days. This momentum followed the Muse rollout on September 8, which reached the top of the market. Apple App Store, surpassing ChatGPT. Evercore’s Mark Mahaney told CNBC that he expects Muse to reach 100 million users within six to 12 months.
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“Give Muse a goal — like running your business or finding new customers — and you’ll achieve it,” the company said in Tuesday’s post.
Long dependent on digital advertising for almost all of his company’s revenue, Meta CEO Mark Zuckerberg has vowed to find business opportunities with AI, especially after paying billions of dollars last year for top AI talent, including Scale AI founder Alexandr Wang, who is leading the company’s efforts. Wang’s group began releasing new AI models under the Muse Spark family in April.
At Meta Connect last week, Zuckerberg described Muse as the “centerpiece” of his AI strategy.
Meta’s latest announcement comes just as OpenAI is holding its developer day. It’s the latest sign that the company intends to take on OpenAI and compete with Anthropic in the business.
The social media giant is already well established among small businesses, with 200 million of them on Facebook, the company claims.
“Small businesses have been growing through our apps for nearly two decades,” Meta said in the blog post. “They told us they were short of hours, not ideas. So we created Muse for Small Business to help them work with the tools they already use.”
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