To celebrate three entire decades of monster catching and card collecting, The Pokémon Company has rolled out four waves of product, each landing between September 16 and November 6, 2026.
Now we are riding the last wave, wave 4, which will be released on November 6th. Here you’ll find some amazing, top-tier collectibles, including beautiful products like the Ditto Premium Collection (featuring an acrylic display frame) alongside the Mew and Mewtwo figurine collections sculpted by Kaiyodo.
But the crown jewel of this anniversary range has to be November 6: the 30th Celebration Ultra-Premium Collection (UPC), priced at £169.99/$179.99. Here’s where you can buy this collector’s dream!
What is included in the Ultra-Premium 30th Celebration Collection?
If you’ve never heard of UPC, it’s basically the ultimate celebration of the end of a popular expansion, filled with all kinds of goodies.
For the 30th Anniversary, collectors can choose between two variants: the Day box, featuring the Espeon ex, and the Night box, featuring the Umbreon ex. Both boxes celebrate the past, present and future of the TCG, with sturdy storage, premium gaming accessories and exclusive promotional artwork.
Each Pokémon TCG: 30th Celebration Ultra-Premium collection is packed with stunning cards, including some of my personal favorites from artist YOSHIROTTEN. Either way, you’ll find a promotional foil card of Pikachu ex in a Day or Night style. In the Day edition, you will get a promotional foil card of Espeon ex, and in the Night edition, you will get a promotional foil card of Umbreon ex.
It also includes a playmat representing Pikachu, Espeon or Umbreon, as well as 65 themed card sleeves to protect and display your decks. For storage and play, you get a sturdy game box, a metal coin with Espeon or Umbreon on it, and a metal damage counter die.
The biggest score is 29 Pokémon TCG: 30th Celebration booster packs, plus a Pokémon TCG: 30th Celebration Classic Collection booster pack that contains 3 engraved reprint cards. It also includes a code card for Pokémon TCG Live.
Where to buy in the United States
Given the demand for these premium boxes, you’ll need to act quickly to secure stock.
The reference always remains at the Pokémon Center US, if you don’t want to pay too much. There is currently no listing page or pricing information, but check back regularly, this could go live at any time! In the meantime, check out these other retailers.
Target
Ahead of the highly anticipated launch of the Pokémon Trading Card Game (TCG) on November 6, Target has released its purchasing policy for collectors and fans eager to get the latest releases.
According to store signage, first spotted online by user X PokeHunt, shoppers will be limited to purchasing one unit of each item per guest.
The policy applies to a wide range of new Pokémon TCG products, including Delta Reign and the Ultra-Premium Night and Day Collection. According to a purported store policy, Target listed daytime and nighttime ultra-premium collections (UPC) under separate item numbers.
If true, this means you will be able to purchase both a day UPC and a night UPC if both are available, rather than being limited to just one version.
Watch for online availability, pickup activation and in-store inventory on November 6.
Walmart
Walmart drops go live today (November 4) at 2 p.m. PT / 5 p.m. ET. If you’re looking for additional 30th anniversary content to add to your collection, you better be quick. You have the 30th Celebration Ultra Premium Collection, alongside the Ditto Premium Collection, ETB Delta Reign, Booster Bundle, 3-Pack Blister, ETB Prismatic Evolutions, and a whole host of other things that will all go live at once.
Drawings will only be open for one hour. Entries close at 3 p.m. PT and winners will be selected over the next 24-72 hours. But don’t despair if you see this too late: there will be more drops in the future.
Participation is completely free, no subscription required and absolutely no penalty for participating in multiple articles (so go ahead and participate as many as you like). Just know that if your name is drawn, your order will automatically be processed for the quantity you requested. Save this article for easy access to direct product and drawing links at 2 p.m. Good luck and stick with us as we’ll let you know immediately if any additional Pokémon TCG items are added to the pile!
Amazon United States
A stock page has just been listed for the Ultra-Premium 30th Celebration Collection, with no information on pricing or pre-orders at the time of writing. But, just like the Espeon and Umbreon Battle Decks on Amazon US released earlier this month, there’s a strange catch. You will receive, at random, an Ultra-Premium 30th Celebration collection featuring Espeon ex or Umbreon ex. Selecting a specific Ultra Premium collection is not available here. It’s fine if you’re not concerned about either, but if you’re looking to grab your favorite Eeveelution, this list may not be for you.
TCGP reader
At TCGPlayer, you can pay an eye-watering average market price of $466.37 to secure an overnight pre-order. For Day, the price increases slightly, currently sitting at $471.52. Remember that these are just pre-orders based on suspect prices, so if you don’t want to overpay, you can always wait for further action after launch.
Where to buy in the UK
If you’re in the UK, you can lock in your day or night collections from most major retail partners ahead of the November launch date.
Once again, the reference remains the Pokémon Center UK, but just like its American counterpart, there is no information yet on pre-orders or invitations.
Chaos Cards
The Pokémon 30th Celebration Ultra Premium Collection Day and Night Editions will soon be available for pre-order from Chaos Cards, priced at £169.99. Orders containing these items will ship the day before release, but, as with every Chaos Cards drop, you will need to have a registered Chaos Cards account to register and participate.
Amazon United Kingdom
On Amazon UK, collectors can secure their pre-order for £179.99, benefiting from a pre-order price guarantee which means the price will not increase until launch. No guarantees afterwards though!
Since availability is regulated by an invitation system rather than a standard open cart, you can request an invitation now. If you are selected, you will receive an email containing a secure purchase link that remains valid for 72 hours. Since not all requests are guaranteed to be fulfilled, it’s a bit of a lottery: good luck, Trainers!
Sara Heritage is a freelance journalist for IGN, specializing in the Pokémon TCG. When she’s not playing, you’ll probably find her building another LEGO set she absolutely didn’t need, or playing ranked matches in Pokémon Champions.
Gn bussni
