Salesforce to acquire Braze in $5.66 billion deal

Actions of Sales force slipped about 1% Tuesday morning, after the company announced a deal to buy a customer engagement platform. Brazing for approximately $5.66 billion.

As part of the deal, holders of Braze Class A common stock will receive $47.50 in cash per share. The transaction is expected to close in fiscal 2028, subject to shareholder and regulatory approval, according to a Salesforce blog.

Braze shares closed at $30.04 on Monday. The stock soared more than 50% Tuesday after a brief premarket halt following the news. The company makes artificial intelligence marketing tools to manage customer data and messages.

“Salesforce shares our commitment to marketers, and we will continue to grow Braze and invest in the Braze community of customers and partners who have built this business with us,” Bill Magnuson, CEO of Braze, said in a statement. “The Salesforce platform will help us innovate faster, and together we will help marketers around the world build deeper, longer-lasting relationships with their customers.

The latest deal comes just months after Salesforce announced it would buy AI customer service platform Fin for around $3.6 billion, aiming to bolster the company’s agentic AI offerings for businesses.

In August, Salesforce and Anthropic announced an expanded partnership, including a new plugin called “Claudeforce” with pre-built sales skills allowing salespeople to better write emails, update records and more with the Border Lab model.