Samsung mocks iPhone Duo ‘crackgate’ in Galaxy Z Fold 8 ads

Samsung isn’t holding back when it comes to the iPhone Duo’s complicated startup. In new ads, the company mocks the iPhone Duo’s “crackgate” by urging customers to buy the Galaxy Z Fold 8 instead, and there’s not an ounce of subtlety here.

Following the debut of Apple’s first foldable, an unfortunate trend emerged among early buyers. A number of users have found that their screen is “cracked”, with the display panel dying in the center, all in exactly the same way, implying that there is a flaw in Apple’s hinge design.

Apple is replacing affected devices, but it’s a somewhat heartbreaking reminder that this is the company’s first attempt with this hardware.

And Samsung is happy to point this out.

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In an ad for the Galaxy Z Fold 8 on Instagram, Samsung states that “folding is nothing new to us” and that “we know a thing or eight.” This gets straight to the point: “Upgrade to Galaxy Z Fold8.” The attached images then represent the famous “crack” in the iPhone Duo screen.

This was published on the Samsung Canada account, while another announcement from Samsung Malaysia goes even further:

I’m feeling a little FOMO seeing all this talk about sustainability…oops, we were just busy packing up and moving on with our day

Samsung Australia also poked fun at Apple’s durability issues with a post about “what life is like when your screen doesn’t shatter when you open your phone.”

Another article from Samsung Saudi Arabia cracks the iPhone Duo on a Galaxy Z Fold 8 before revealing that it’s just a wallpaper.