Kouthoofd tells me that, as part of a reorganization last fall, he told his team that he planned to stop manufacturing synthesizers altogether. The OP-1 is no exception. Launched in 2011, it put Teenage Engineering on the map and has been central to its success ever since.
“Everyone was like, ‘What are you talking about?’ But I came to the conclusion that, for us, products do not represent business,” says Kouthoofd. “We can be so much more than that.”
Gn tech
