Apple is launching a new campaign today to promote the advantages of Safari over Chrome. With a new “Switch to Safari” page on its website and two new YouTube videos, Apple wants everyone to know that Safari is “a more powerful and private browser than Chrome.”
On the new website, Apple touts several benefits of Safari over Chrome, including better battery life, stronger privacy protections, and faster performance.
- Safari offers up to 5 hours more video streaming on your Mac compared to Chrome.
- Chrome doesn’t remember which distractions you want to hide.
- Chrome lets more third-party trackers follow you across the web and collect and sell your data to advertisers.
- Safari is up to 35% faster than Chrome when loading frequently visited sites on Mac.
The site also includes a side-by-side comparison chart between Safari and Chrome, as well as details on features like Reader Mode, Notify Me, Profiles, Apple Pay, and more.
In addition to the new “Switch to Safari” website, Apple also released two YouTube videos showcasing Safari’s Distraction Control and Intelligent Tracking Prevention.
You can check out the new page on Apple’s website and watch the new videos below. This is just the latest example of Apple’s direct promotion between Safari and Chrome. Earlier this year, the company launched a new “Privacy on iPhone” campaign promoting Safari as the more private alternative to Chrome.
Do you prefer Safari or Chrome on your Mac? Let us know in the comments.
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