Best Sellers to Shop Before Amazon’s October Prime Day Launches: Walmart, Target and More

October Prime Day is still a week away, but you don’t need to wait until then to save on the best products: Other retailers are offering discounts in categories such as tech, home, cooking and beauty ahead of the big day. You can shop deals from top-rated retailers like Target, Walmart, Nordstrom and more right now, with deals up to 75% off.

I frequently cover shopping events like Prime Day, Black Friday, and Cyber ​​Monday as a writer for NBC Selected, so I know how to find deals that are actually worth buying. Below, I’ve rounded up the best alternative deals from early Prime Day, all of which are highly rated and at least 20% off. I’ll be updating this list frequently with newly added deals and sales leading up to Prime Day, so keep checking back daily.

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Average 4-star rating from over 4,960 customers at Target

Apple’s wireless earbuds are some of our favorites for their excellent sound quality and long-lasting battery life: you can get a minimum of four and up to 30 hours of listening time on a single charge, depending on the brand. They also include active noise cancellation (if you choose this version) to dampen background noise, voice isolation for better call quality, and are water and dust resistant.

Average 4-star rating from over 725 customers at Target

This 7-in-1 air fryer can bake, air fry, grill, reheat, broil and more, replacing multiple appliances and saving you space. It includes a 60-minute timer and automatic shut-off. The device has a non-stick interior and is made with PFAS-free materials.

Average 4-star rating from over 2,015 customers at Ulta

La Roche-Posay makes some of our favorite skincare products, and this moisturizer contains niacinamide to soothe skin, as well as ceramides to strengthen the skin barrier, according to the brand. Its non-comedogenic formula doesn’t clog my oily skin’s pores and is safe for sensitive skin.

Average 4.6-star rating from over 7,080 customers at Walmart

This set includes five stainless steel bowls in varying sizes, along with five matching non-toxic plastic lids. The bowls are leak-proof, dishwasher-safe, and made from food-grade stainless steel, according to the brand. And because they nest, they’ll save you space when you store them – a big plus for anyone short on cabinet space.

Average rating of 4.0 stars from over 800 customers at Macy’s

This upright vacuum is designed to be lightweight and provide deep cleaning on hard floors and carpets, according to the brand. It includes a removable module and tools for crevices and pet hair.

Average rating of 4.8 stars from over 135 customers at Macy’s

The Le Creuset Dutch oven is the ideal cooking tool: cast iron distributes heat evenly and can bake, roast, sear, boil and more, depending on the brand. It’s oven safe up to 500 degrees Fahrenheit and has handles on the side for easy lifting.

Average 4.7-star rating from over 1,825 customers at Nordstrom

These 2000-inspired flats from Adidas combine the ballerina and the sneaker for the perfect everyday shoe. The laces can be tied on the tongue or wrapped around your ankles for a chic look, and they include a bouncy rubber lining and removable insoles. NBC Selected editor Shalwah Evans likes that the shoes come with three different laces, so you can customize them to fit your outfit. They are currently on sale in the shade Black Sandy Pink Gum.

Average rating of 4.4 stars from over 2,800 customers at Sephora

Amika’s viral products are known for their hydrating and repairing formulas, and this hair mask is no different: it’s ideal for dry, damaged hair. It contains jojoba seed and sea buckthorn oil to help nourish and soften hair, and is light enough to use daily, according to the brand.

Average rating of 4.4 stars from over 2,500 customers at Brooklinen

Brooklinen is one of our favorite bedding brands. If you’re a hot sleeper, this duvet cover may be just what you need. It’s made from cooling, long-staple cotton that’s breathable but warm enough for winter, according to the brand. It is also machine washable.

Average 4.5-star rating from over 1,960 customers at Best Buy

You can program this coffee maker up to 24 hours in advance so your coffee will be ready when you wake up, and depending on the brand, even grab a cup while the coffee maker is still brewing – no waiting. It also has a two-hour auto shutoff and an option to select the strength of your brew.

Here are the best alternative Prime Day sales to know about. Keep in mind that not all items from a brand are discounted as described below.

1. Best buy: Up to 60% off
2. Brooklyn: Up to 75% off
3. Crate and barrel: Up to 35% off
4. Lowes: Up to 35% off
5. Macy’s: Up to 50% off
6. Nordstrom: Up to 60% off
7. Old Navy: Up to 55% off
8. Target: Up to 50% off
9. Ulta: Up to 30% off
10. Walmart: Up to 65% off

Why are these alternative Prime Day deals worth it?

Several retailers are currently offering limited-time deals on hundreds of products in advance of Amazon’s Prime Big Deal Days, giving shoppers the opportunity to save on popular brands. All of my recommendations above are based on previous reports from NBC Selected. I prioritized including award-winning and/or team-tested products. Where possible, I used price tracking tools to assess the quality of these deals. I only included those who:

• Are 20% off or more
• Are highly rated with an average rating of at least 4 stars from hundreds of customers

Why trust NBC Selected?

I’m an associate reporter for NBC Selected and have covered deals and sales for more than three years. I scoured thousands of early deals from other retailers to select the best ones to buy ahead of the Prime Big Deal Days sales event.