Technology
Vendors attribute rising prices of premium phones to lower consumer adoption
The iPhone 18 Pro was launched in September, but its reception among consumers was said to be colder than expected, due to a higher price. © Getty Images
LAULY LI and CHENG TING-FANG
October 9, 2026 2:58 p.m. JST
TAIPEI — Apple has asked some of its suppliers to reduce production of components for its new iPhone 18 Pro and iPhone 18 Pro Max, after soaring memory chip costs forced price increases that dampened consumer demand.
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