Jaguar launches new electric car after ‘woke’ ridicule

At the time, Jaguar itself was in trouble. The badge, once an integral part of Swinging Sixties British cool, had lost its luster. While it once supplied E-Types to Brigitte Bardot and Steve McQueen, it now struggles to sell high-end sedans and SUVs to mid-tier business executives, who generally prefer Audis and BMWs.