Meta announced Tuesday that it is expanding its Muse AI agent to small businesses and adding new integrations, including Shopify, Dropbox, Slack, and more. The tech giant says the agent can help owners run their businesses and find new clients.
By connecting Muse to the software that small business owners already use to manage sales, operations and marketing, Meta is betting that an AI agent with the context of a company’s entire operations will be more useful than a standalone chatbot as it continues to compete with competitors like OpenAI and Google.
Muse can also link to Instagram business account analytics, Facebook pages, and Meta ad accounts. Meta says the AI agent also knows what a business sells, what a brand looks like, and what customers ask for most.
Additional integrations include Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom.
Muse for Small Business is available for free with usage limits. Businesses that want more usage can purchase a subscription plan.
“Small businesses have been growing with our apps for nearly two decades,” Meta wrote in a blog post. “They told us they were short of hours, not ideas. So we created Muse for Small Business to help them work with the tools they already use.”
Meta has focused on expanding its AI tools beyond the consumer and into the enterprise market. The launch of Muse for Small Business comes a day after Meta introduced “Meta Enterprise Platform,” a new initiative aimed at expanding the company’s AI offerings to enterprises and large enterprises. The move could help Meta get a return on all the money it invests in AI.
The tech giant hired Chirantan “CJ” Desai, CEO of database software giant MongoDB, to lead the new initiative.
Meta says it will focus on delivering its full technology stack, including Muse, Meta Business Agent, Muse API, Muse Code, and more, to businesses and developers.
The Meta Enterprise Platform rollout builds on the momentum of Muse, which launched earlier this month and topped the app charts in the US and Canada ahead of ChatGPT.
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